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PEEPSFEST® 2020 Celebration to Include Virtual and In-Person Activities

12th Annual Lehigh Valley PEEPS® Diorama Competition and PEEPS® Chick Drop Commence the New Year in the Sweetest Way

November 11, 2020 | Written by Gabriela L. Laracca

Year after year, Just Born Quality Confections, along with ArtsQuest and other generous local community partners, come together to provide a fun, safe, family-friendly New Year’s celebration. This year will be no different! To close out 2020 in the sweetest way possible, fans will experience the 12th annual PEEPSFEST® 2-day festival featuring The Lehigh Valley PEEPS® Diorama Competition and PEEPS® Chick Drop.

The PEEPS® Diorama Competition

Just Born Quality Confections and ArtsQuest are pleased to announce the 12th annual Lehigh Valley PEEPS® Diorama Competition is now open for families and businesses to participate for the first time ever–virtually! The Diorama Competition is a central part of PEEPSFEST® (December 30th and 31st), a two-day celebration of the PEEPS® brand and the iconic PEEPS® Chick, the #1 non-chocolate Easter candy, produced right here in the Lehigh Valley.

The task is simple; decide on an idea and create a diorama using PEEPS® Brand candies, MIKE AND IKE®, HOT TAMALES® or GOLDENBERG’S® PEANUT CHEWS®. Your diorama may depict any subject, from silly to serious! Candy kits filled with Just Born Quality Confections sweets are available for a small fee of $5 at the Banana Factory. Pickup dates are Monday, Nov. 16 to Saturday, Nov. 21 from 9:30 a.m. to 3:30 p.m., with a special appearance from the PEEPSMOBILE® in the parking lot at the Banana Factory on Saturday from 10 a.m. to 12 p.m.

Once finished, upload one photo of your diorama online by Friday, Dec. 11 at www.steelstacks.org/festivals/peepsfest/. All the entries will be compiled into an online voting gallery. Voting will take place from Friday, Dec. 18th to Tuesday, Dec. 29th at 11:59 p.m. Fans may vote for their favorite diorama, which will receive the PEEPle’s Choice award. The PEEPle’s Choice winner will be announced during the virtually-streamed daily PEEPSFEST® show on Wednesday, Dec. 30th. The winner will receive a PEEPS® Brand Candy Package. The online gallery of dioramas will be on display through Thursday, Dec. 31st, even after voting has ended.

A panel of local judges will choose 1st, 2nd, and 3rd place winners in each category. Winners will be announced during the virtually streamed daily PEEPSFEST® show on Wednesday, Dec. 30th and receive a PEEPS® Brand Candy Package.

The Judge’s Choice winner will receive a PEEPS® Brand Candy Package and will get to “drop” the illuminated New Year’s Eve PEEPS® Chick at 5:15 p.m. on Dec. 31st.

For questions on The PEEPS® Diorama Competition, contact ArtsQuest Performing Arts Specialist, Shayna Super at ssuper@artsquest.org.

The PEEPS® Chick Drop

The fan-favorite annual PEEPS® Chick Drop will take place on Thursday, Dec. 31st from 4:30 – 5:30 p.m. Families can reserve a socially-distanced Levitt lawn square for $25 here, which accommodates up to 4 guests (not including children under the age of 2).

Guests will dance the night away to family-favorite hits spun by DJ Wesley Works. Enjoy socially-distanced dance competitions along with a festive party atmosphere including a special appearance by the PEEPS® Chick itself, all while watching the clock countdown to the PEEPS® Chick Drop! PEEPS® s’mores will be available for purchase at the Mack Truck Stop with fire pits across the back of the venue for roasting. The massive PEEPS® Chick, weighing in at 400 pounds and standing 4 feet and 9 inches tall, will descend for the countdown to the New Year at 5:15 p.m., followed by a stunning display of fireworks in the night sky. All guests 12 and under will receive a special Just Born Quality Confections gift bag! We hope you join us to celebrate the close of 2020 in the sweetest way possible. This event is likely to sell out, so we encourage families to purchase early.

Virtual PEEPSFEST® Daily Show

Join us for the sweetest end of year celebration on December 30th and 31st! Tune in from the comfort of your home online for the Virtual PEEPSFEST® Daily Show to enjoy your favorite music, crafts and entertainment from local Lehigh Valley organizations and nonprofits. More details to come, so check back at SteelStacks.org for updates very soon!