Each year, fans arrive from all over the country to marvel at the PEEPS® Chick Drop – a 4-feet, 9-inches tall, 400-pound lit PEEPS® Chick that descends at 5:15 p.m. on Dec. 31 to commemorate the beginning of an exciting new year. The drop will be preceded by a program lasting approximately one hour to ninety minutes and modeled after the “Times Square” experience, which mixes music with crowd interaction. The drop will be followed by fireworks.